Training

I was invited by "User Testing" with Henrique Muradas (Trivago) and Susan Liu (Sage) to talk about how to create a continuous research habit in companies.

 Most companies are trying to find a way to talk with users frequently, recruit constantly, and re-prioritize backlogs based on feedback. That continues research approach needs many steps to happen, "we can not scale something that does not have a solid base"

I was invited by "Hi Experience" to talk about: How to scale research inside companies and how to create a Research Ops role or position.

 Describing why we should focus on Research optimization, and how to start doing it. When do we need to hire or transform the roles to have a Research OPS function in the team? How to make the business case for it? 

The OPS task is not only to help with recruitment, and manage panels. It is also related to insights repository management, training others to do research, managing tools, legal consents, templates, and more...

I was invited by "Interactius" to talk about what those things are that we, UX Researchers, have to know apart from research methodologies to make a real impact in the companies.

 Help the company in its transition towards design methodologies focused not only on business objectives or agile development methodologies, but also on user needs. How to prioritize insights and accompany the projects from discovery to measurement. How to create a real MVP that's also minimal from the user's standpoint and needs.

I was invited by "La Plata" University to talk about how to design and research based on real user experiences, considering accessibility.
Reminds us that creating truly inclusive digital experiences means designing for real users, not ideal ones — including people with disabilities. Testing with diverse users early on isn’t just about accessibility; it’s about building better, more human-centered products for everyone.